It’s Quite Simple

Helping people take care of the things that matter most is life insurers’ most critical mission. And the bedrock of financial protection for families is life insurance.

That is why the American Council of Life Insurers (ACLI) strongly supports the Insure Your Love initiative by the nonprofit group Life Happens.

Every February, Insure Your Love highlights how people can protect their loved ones financially through life insurance.

This year’s efforts are more important than ever, especially since more than 460,000 Americans have died due to the COVID-19 pandemic.

ACLI will be participating in a Life Happens Twitter chat at 1 p.m. ET on Thursday, Feb. 11, where the discussion will spotlight new data that shows Americans are shifting their priorities and focusing on financial security in response to COVID-19.

The Insure Your Love campaign complements the Help Protect Our Families initiative, where LL Global, ACLI, Life Happens and four other life insurance industry associations are partnering to assist more individuals, households, and businesses in securing the financial protection they need. 

Just 54 percent of Americans have life insurance coverage, down from 63 percent a decade ago. But the pandemic has re-emphasized the proven value of life insurance for families.

More than half of Americans – and nearly 2/3rds of millennials – said this past year was the first time they spoke with a loved one about life insurance.

This is encouraging news, and it’s reflected by figures that show applications in the U.S. for life-insurance policies grew 4% in 2020, the highest growth rate since 2001.

This year’s theme for the Life Happens campaign is “Life insurance: A simple act of love.” Indeed, a simple act today can provide a family with invaluable financial protection for years in the future. 

As the events of the past year have proven, there is no better way to insure your love.